Marketing Management:

Creating Competitive Advantage
This session examines the fundamental functions of
marketing management with respect to the driving
mission of the organization—the creation and
maintenance of long-term customer relationships that
profitably satisfy customer needs. We will target and
identify market opportunities, think about how to position
a firm’s product or service and understand the marketing
mindset. The effect of current market-place trends and
developments will be an important part of the session.

How You Will Benefit?

Sessions will give managers the knowledge they need to work crossfunctionally
within their organizations and become more conversant with a
variety of practical business areas. You will expand your business
vocabulary by exploring the basics of accounting, finance, human
resources management, marketing and more.

Duration The lectures

Duration: ( 2 Weeks- 60 Hours )

Location

Egypt – Cairo 5 Stars Hotels

The Fees: 3000 $

Includes extensive reference

materials& reference book,

substantial support material, coffee

breaks, personal assessment& exam's

fees, and the original certificate's fees

from Management Development

Institute through the College of

Business Administration at

MISSOURI STATE University.

Who Will Benefit:

New and seasoned managers/

directors who wish to update

Current business theory and

practice.

MDI MINI MBA Certificate

A framed certificate will be awarded to class members who

attend at least nine of the sessions. The certificates are

granted by the Management Development Institute through

the College of Business Administration at Missouri State

University.